Betty Designs

Betty Designs is a female-owned athletic apparel company that specializes in endurance sportswear for women: Swimming, cycling, running, triathlon.

We shot in Venice to capture looks for an upcoming new collection campaign and a website relaunch. It was 45 degrees when we started at sunrise, and everyone was freezing. By noon when we wrapped it was 75 and the entire crew was peeling layers and ready for a cold drink.