Ascent Protein


Winter 2024 Campaign

The team started this 2-day shoot with a 4:30am call time on the trails, so we could catch blue hour. These ad images were intended to capture 3 different cross sections of fitness: Running, HIIT and weight lifting, partnering with Orange Theory Fitness and The Yard Gym for locations.

 

Trail Running

 

 

Ascent Protein + Orange Theory fitness

 

 

Ascent Protein + The Yard Gym

 

 

A look behind the scenes

 

In Times Square and on the web

Client Usage